Founder and CEO, Alexandra McWillis, has been obsessed with makeup and nail design for as long as she can remember. Spending an exorbitant amount of money a month on beauty products alone frustrated her. As a loyal beauty consumer, none of the flash sales or sample subscription services was able to give her what she wanted when she wanted it.

Enter beauty rage, a different kind of subscription beauty services. Its aim is to provide the inspirations and tools needed to unleash your inner vixen and build that fabulous professional makeup and nail polish collection you’ve always wanted. Members receive full access to full-sized premium beauty products and a community of other beauty mavericks ready to lend unconventional beauty tips and tricks so you’ll always stay on top of industry trends.

Beauty Rage is headquartered in New York City.